TL;DR
- > This year was my first foray into the world of experiencing (and photographing) Australia's largest and most important industry-only fashion event, Mercedes-Benz Fashion Week Australia (MBFWA 2017), hosted annually in Sydney.
- Location: Sydney, Australia.
- Includes 32-image gallery.
- Credits: Photography Dave Blake · Location Sydney, Australia..
Photography: Dave Blake
Event: Mercedes-Benz Fashion Week Australia (MBFWA) 2017
Location: Sydney, Australia
This year was my first foray into the world of experiencing (and photographing) Australia’s largest and most important industry-only fashion event, Mercedes-Benz Fashion Week Australia (MBFWA 2017), hosted annually in Sydney.
It’s an event where the biggest and most ambitious designers (with the help of their PR teams) showcase next-season collections in large-scale runway shows, fashion editors pen make-or-break reviews, and socialites, models, and fashion bloggers move through a constant media cycle.
For those that don’t know me, I’m a fashion photographer from Far North Queensland, where the accents are thick and shoes are optional. Not long ago, I was also a computer programmer, which felt worlds away from fashion week.
As a full-time shooter, I have clear goals to keep building in commercial fashion and beauty with top-tier clients. I stay close to mentors who challenge both my craft and my understanding of the industry.
Armed with my camera, a loose idea of what to expect, and a bit of hit-and-miss boyish charm, I applied for media access and set about navigating the wonderful chaos that is Fashion Week Australia.
These are my favorite frames from the week.
